All good innovative projects are based on human needs. At the beginning of a creative project, it may therefore be helpful to interview as many people as possible to try and make them express not only their obvious needs but also their latent, indirect and unconscious needs. Already Henry Ford realized in the early days of the automotive industry that if he asked people what they wanted, they would have answered “A faster horse”.
Continue reading “Design thinking”
If you sit still doing nothing for just a few moments, your mind will start to wander in all different directions, and this happens also after a while when you otherwise try to concentrate on a task. A beloved child has many names, and this also goes for this well-known phenomenon. The Buddha called it the “monkey mind”, likening it to the monkey constantly jumping from one tree branch to another. A western everyday name is of course “day-dreaming”, and the neuroscientists are talking about “mind-wandering”.
Continue reading “Day-dreaming, creative thinking and meditation”
The American best-selling creativity writer Julia Cameron has many excellent tips on how to increase your creativity. One of the most effective is to start writing a “Creativity Diary”, or as Cameron calls it, “Morning Pages”.
Continue reading “Start writing your creative diary”
One of the genetically strongest fears we have is to be abandoned by the group. Humans are flock animals, and the safety of the group has been vital for our survival throughout evolution. If you challenged the prevailing norms in the early hunting tribe, you’d risk being expelled from the group, and this was often the same as a death sentence.
Continue reading “To silence your inner self-critical voice”
There is a saying that seeing is believing, but what happens when what you see with your eyes contradicts a seemingly obvious truth?
Continue reading “Test your outside-the-box thinking ability with the triangle challenge”
Every single experience of what has happened to you took place within your own mind as reflections and interpretations of sensory information that have reached you from the external world around you. While this flow of sensory information is partly beyond your control, you still have a choice of what you expose yourself to. Reading books, meeting new people, experiencing nature are all within the range of your possibilities, and are all bringing you new sensory information, and thus novel experiences.
But your opportunities don’t stop there….
Continue reading “There are no boundaries to your imagination”
We would like to think that our different memories are quite accurate, but in fact, the memory is extremely unreliable. When we pick up a memory, we can not just “put it back” from where we retrieved it as it once was, but instead it has to be re-stored. In that process, it is not saved in the same state as it used to be, but is being distorted by our current mood, but also according to our wishes and expectations.
Continue reading “What you remember – or don’t remember”