At the beginning of my own creative exploration, I constantly returned to the question what it really is to be creative. Is it possible to define a certain creative ability? There are so many highly creative people – inventors, musicians, artists – so it should be possible to drill down to a common denominator, the magic silver bullet, a creative ability common to all creative human beings. But the more I learned about the different aspects of creativity, the more I realised that this was a side-track. There is not a single creative ability but a whole row of them, and it’s only when several of these interact and reinforce each other as we really can utilise our full creative potential.