Design thinking

Garage

All good innovative projects are based on human needs. At the beginning of a creative project, it may therefore be helpful to interview as many people as possible to try and make them express not only their obvious needs but also their latent, indirect and unconscious needs. Already Henry Ford realized in the early days of the automotive industry that if he asked people what they wanted, they would have answered “A faster horse”.

Continue reading “Design thinking”

Designtänkande

GarageAlla goda idéprojekt utgår från mänskliga behov. I början av ett projekt kan det därför vara bra att intervjua så många människor som möjligt för att försöka få dem att uttrycka inte bara sina uppenbara behov, utan även sina latenta, indirekta och omedvetna behov. Redan Henry Ford insåg i bilismens barndom att om han frågat människor vad de ville ha så hade de svarat ”En snabbare häst”.

Continue reading “Designtänkande”

Day-dreaming, creative thinking and meditation

Day-dreaming

If you sit still doing nothing for just a few moments, your mind will start to wander in all different directions, and this happens also after a while when you otherwise try to concentrate on a task. A beloved child has many names, and this also goes for this well-known phenomenon. The Buddha called it the “monkey mind”, likening it to the monkey constantly jumping from one tree branch to another. A western everyday name is of course “day-dreaming”, and the neuroscientists are talking about “mind-wandering”.

Continue reading “Day-dreaming, creative thinking and meditation”

Dagdrömmande, kreativt tänkande och meditation

Day-dreaming

Om du sitter bara några få ögonblick utan att göra någonting så börjar dina tankar genast att vandra iväg i alla möjliga riktningar. Detta händer också ofta efter en liten stund även när du försöker koncentrera dig på en uppgift.

Kärt barn har många namn, och detta gäller också för detta välkända fenomen. Buddha tänkte på apan som ständigt hoppar från en trädgren till en annan och kallade det ”apsinnet”. Vi pratar vardagligt om att ”dagdrömma”, och neuroforskarna talar om ”mind-wandering”.

Continue reading “Dagdrömmande, kreativt tänkande och meditation”

What is your question?

woman-3169680

On her death bed, the American poet, novelist and playwright Gertrude Stein, asked her life partner Alice B Toklas “What is the answer?”. When Toklas did not answer, Stein sighed and said “In that case what is the question?”.

In our lives, we so often focus on providing the answers that we seldom reflect on the questions. We are going for the quick fixes, and by doing so we risk running in different directions without really knowing why or where we are going. If we are always seeking the answers, we also become reactive and steered by questions posed by others. Being the ones formulating the questions, instead puts us in the driving seat and allows us to define the direction, and eventually our lives.

Continue reading “What is your question?”